When an academic decides to write a book, journal paper or article there are many questions that enter the mind: what area to focus on? What evidence to use? What structure to build upon etc.
I can guarantee with some degree of certainty that, when they open up the word processor and begin to write, that there will not be a clock ticking in the background and an absence of notes to guide them. I can also guarantee that they will not have had to rote learn their data or memorise their supporting references. I mean, surely it is logical that a test of memory is far more important than a test of interpretation and critical analysis?