Information is dangerous territory for HEFCE. There’s a lot riding on getting the balance right between what students and the taxpayer have a right to expect, and the burden on universities in providing it. The 2011 White Paper argued that in order to be ‘at the heart of the system’, students would need a diverse ecosystem of information. A landscape that would foster free market choices and a relentless competitive drive towards quality. However the diversity has instead created a jungle of data. Johnny Rich sets out the issues and 7 principles for clearing up the data landscape.