Vince Cable

The PR campaign must fight counter-intuitive fees assumptions

by Mark Leach May 9, 2011

Today the Government launch their much-anticipated PR campaign to explain the new tuition fee changes. A partnership with Channel 4 is in place to target a key demographic through E4 and other mediums close to ‘youth’.

Those close to David Willetts and BIS have been consistent in their calls for the Government to undertake such a communications exercise. The calls have not gone unheeded, but the tangled web of policy that Willetts, Cable and Co. managed to maneuver themselves into meant that until now, it has been hard enough to communicate their intentions to the HE sector, let alone the people that are now weighing up the pros and cons of applying to higher education.

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How do you solve a problem like Vince Cable?

by Mark Leach May 4, 2011

Vince Cable’s journey from opposition darling to spent political force embodies the story of his party over the past two years. In the run-up to the election, and failing to predict ‘Cleggmania’, he was given equal footing with the party leader in the election campaign. He was seen to be an essential electoral asset – trusted, well-liked, credible (even witty as his devastating ‘Stalin to Mr Bean’ jibe showed). But as Secretary of State, he failed so completely to negotiate a settlement for higher education funding that wouldn’t enrage, divide and aliente everyone – not least his own conscience, better judgement and previous political promises.

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Why there may never be an HE white paper [updated 4/4]

by Mark Leach March 28, 2011

Last year, we were promised a white paper to bring together the Government’s vision for higher education post-Browne review and after the debate about fees had run its course. As we enter British Summer Time, it seems a good time to consider the status of this elusive document, originally scheduled for some time in ‘winter’. A few weeks ago we were told that its publication had been put back until the summer, to wait and see to how Universities responded to new OFFA guidance and how they set their fees. Since then, there has been mounting panic by the Government whose HE funding settlement with the Treasury depended on the average fee to be set at £7,500. As has been well documented elsewhere, the average is likely to be closer to £8,500 – which would see the Exchequer lose out considerably as they are forced to lend much more money than planned.

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